About us

Premium urban fashion from the UK’s top designers

Established in 2009, London Attitude has morphed into an icon for urban culture. A UK-based men's fashion brand known for producing the highest quality clothing at affordable prices, our design philosophy is centred on innovation – in textures, shapes, fabrics and the reinterpretation of classic street cultural influences in modern proportions. We aim to capture the latest in market trends, but we hone our craft using only responsibly-sourced materials. You can rely on London Attitude for premium garments that are made to last.

Our UK-based designers are renowned for having their fingers on the pulse of the latest in London style, developing unique urban clothing to make you stand out from the crowd. However, instead of a collection that revolves mainly around some new trendy-sounding theme every season, London Attitude has stayed true - perfecting and refining our core designs. While innovation and technique are a given, and the collection is heavily street/sports-oriented staples of tees, hoodies and denim, the end result is fierce, aggressive and edgy.

A quintessentially London brand, authenticity, effortless style and carefree living are the main drivers of our day-to-day work. Offering pieces that are core to youth culture imagery, London Attitude’s more off-the-norm styles often challenge fashion’s status quos. We aim to achieve the expression of attitudes, statements and moods of individuality and independence and it’s our policy to avoid the trappings of the fashion system.

Based in the heart of the British capital, London Attitude serves customers all over the world, providing a fast and efficient service.